RADIO ADVERTISING THAT GETS HEARD.
Local voices. Local audiences. Real reach.
RADIO IS STILL A POWERFUL WAY TO REACH LOCAL CUSTOMERS.
Your customers may have more media choices than ever, but radio remains one of the most powerful ways to reach people throughout their day, especially when they’re in the car, on the move, and making decisions about where to shop, eat, and do business.
According to Edison Research, AM/FM radio accounts for more than half of all in-car audio listening time and more than 80% of in-car listening to ad-supported audio. Even with streaming services, podcasts, satellite radio, Apple CarPlay and Android Auto competing for attention, broadcast radio remains a dominant part of the American driving experience.
For Cape Cod businesses, radio creates something digital advertising alone can’t duplicate: a local message delivered by a local station to people living, working, driving, and spending money right here on Cape Cod.
Radio Reaches People Where It Matters.
54%
OF ALL IN-CAR AUDIO TIME
is spent listening to AM/FM radio.
83%
OF IN-CAR AD-SUPPORTED AUDIO
listening goes to AM/FM radio.
61%
OF DAILY AD-SUPPORTED AUDIO TIME
is spent with AM/FM radio.
Sources: Edison Research, Share of Ear, Q4 2025; Nielsen, The Record, Q4 2025.
Reach Customers While They’re On The Move.
Radio reaches people close to the moment they make local buying decisions.
Every day, Cape Cod residents and visitors get in their cars to go to work, shop, eat, run errands, attend events, and explore the Cape. Radio gives local businesses an opportunity to reach those customers while they’re already out in the marketplace.
Unlike advertising that depends on someone looking at a screen, radio can deliver your message while listeners are driving—keeping your business top of mind when they may be only minutes away from deciding where to stop, what to buy, or where to eat.